ACE Judges, For Your Consideration:
John Deere’s We Run For All
This short-form brand anthem repositions John Deere as one of the world’s most important technology companies — a pioneer not just in horsepower, but in artificial intelligence, computer vision, and machine learning.
With a tone that playfully nods to tech startup origin stories, the piece reframes Deere’s nearly 200-year history of innovation as the foundation for its leadership in smart construction, precision agriculture, and sustainable automation. We learn that Deere doesn’t just partner with farmers and builders — it collaborates with rocket scientists. (Yes, those rocket scientists.)
Produced as part of the We Run for All campaign, the video pairs dry wit with cinematic polish to remind audiences that Deere has always been a tech company — long before tech had a name.
The result? A reappraisal of what John Deere means today: not just built to last, but built to lead.