ACE Judges: For Your Consideration:
John Deere’s the Leaper.
To kick off the largest dealer event in John Deere history, we turned to the symbol that’s always led the way: the Leaper.
This opening film was designed not just to welcome 2,000 attendees — but to activate them. Built around Deere’s iconic logo, the voiceover reminded the audience that the Leaper represents more than machinery or merchandise. It’s about forward motion — toward the next breakthrough, the next challenge, the next leap for our customers.
Delivered across a 60-foot LED canvas and set to a custom anthemic score, the piece underscored the scale of what Deere had assembled exclusively for our attendees: 200 machines, hundreds of product and marketing experts, 70 dedicated trainers, a 150-acre proving ground, and a four-week training experience crafted to tackle the industry’s toughest challenges — from skilled labor shortages to complex bidding and environmental pressure.
The video framed Spring Training as more than an event. It was a call to action. A rally. A leap.
And most of all: a reminder to stay never idle.