Like a Lot of Tech Companies,
We Started Out In A Garage.

ACE Judges, For Your Consideration:
John Deere’s We Run For All

IMAGINE BUILDING ONE OF THE WORLD’S LARGEST TECH COMPANIES WITH A HAMMER.

That’s how the story of John Deere begins — not in a dorm room or a startup incubator, but in a 19th-century blacksmith shop.

This short-form anthem reframes Deere’s origin as the blueprint for what a tech company can be: purpose-built, quietly revolutionary, and committed to solving real-world problems through innovation.

With a tight, deliberate script and cinematic restraint, the piece highlights Deere’s leadership in AI, computer vision, machine learning, and electrification — all without hype, fluff, or buzzwords.

Instead, it draws a straight line from John Deere the man to John Deere the modern tech force.

Because John Deere isn’t catching up to the future.

It’s been building it all along.