It Started With a Leap
And ended with 2,000 people ready to run.

How do you open a national activation event that spans 36 days, 150 acres, and over 2,000 attendees?

With a film that sets the tone — and raises the bar. “The Leaper” kicked off John Deere’s Spring Training event with a cinematic, voiceover-driven piece built around the company’s iconic Leaper logo. More than a symbol, the Leaper became a rallying metaphor for how Deere’s people rise to the moment — leaping toward the next need, the next innovation, the next customer challenge.

Crafted in alignment with Deere Constructions’s brand platform, this piece honored Deere’s 200-year legacy while clearly positioning its dealers at the center of what’s next. Delivered across an ultra-wide 60-foot LED canvas and timed to the beat of an anthemic score, the film launched the event with emotion, pride, and urgency.

In just 3 minutes, it transformed a room of attendees into a mission-ready team.